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In response to the dramatic changes in consumer expectations and behaviour, Google has sought to revolutionise the foundations of analytics on a broad scale. The new Analytics platform will build upon the foundation of the App + Web property launched late last year.

The industry is undergoing an evolution to deliver personalised and meaningful experiences without compromising privacy. This shift has been headlined recently by the change in usage of third-party data to first-party data.

Google announced its third broad core algorithm update for 2020 via Twitter. The official rollout commenced at approximately 1 pm Eastern Time on Thursday, December 3rd 2020.

Rising privacy concerns have influenced key players in data technology and government regulations to design a more secure digital experience for users. The recent pandemic prompted a rapid change to virtual life, increasing consumer concern on the use of personal information via website data collection.

Movember is the leading charity movement working to spread awareness and support for men’s mental health, suicide prevention, prostate, and testicular cancer. The movement encourages participants to challenge themselves by electing to grow a moustache, or ‘mo your own way’ through a variety of fitness-based goals.

Last week Bonfire had the exciting opportunity to join Perth's bright marketing community as a sponsor for State of Social. Hosted at Optus Stadium, this year’s event was a little bit different showcasing a hybrid mix of virtual and live speakers.

Perth’s marketing community gathered at Fraser’s Restaurant to hear three of WA’s leading brands in a panel-led breakfast on how they adapted their marketing strategies and focused on their customers during the pandemic.

This November, Bonfire has committed to supporting Movember, an organisation dedicated to building awareness and support for Men's health including mental health and suicide, prostate cancer and testicular cancer. Bonfire acknowledges the significant impact that Movember has on supporting these causes. 

We have joined forces with Revive WA to bring you a panel-led breakfast featuring key leaders from three leading WA brands who have spent the best part of 2020 trailblazing and innovating their way through a period that has been, and continues to be, a challenging time for many brands.

Google’s core focus for 2020 has been to improve overall user experience through the application of AI technologies. To break down the key insights from this month, we’ve created a list of five of the most significant updates.

Barbagallo Watch, the Perth home for exclusive international timepieces, has engaged digital performance agency Bonfire, to help double down on their digital marketing and expand their retail operations.

Bonfire announced as Marketing Agency of the Year at the 2020 AMI Awards for Marketing Excellence. In its 39th year, the Marketing Excellence Gala celebrates hundreds of individuals and organisations who achieved extraordinary success from innovative and effective marketing.